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U.S. News & World Report Says 'Tell Uncle Bob to Leave His Camcorder Home' Through the work of WEVA International and its members, the news media is discovering that new trends in wedding videography, including the switch from VHS to DVD, have today’s bride placing high value on professional movie memories of her wedding. Confirming that professionalism in wedding videography has rapidly increased, an article in the current (February 28) issue of U.S. News & World Report (on newstands until Monday) advises prospective brides to “Tell Uncle Bob to leave his camcorder home.” Headlined, “Match Made on DVD,” the article by reporter Bret Schulte relates that, “Aided by the latest editing and production software and the flexibility of the DVD format, videographers are turning the much-maligned wedding video into a professional-grade film.” Couples who had their wedding videos produced by WEVA International members, Justin Parker (1-2 Remember Studios - Oak Ridge, NJ), and Kris Malandruccolo (Elegant Videos by Kris - Carol Stream, IL) are featured in the article, which reports that “videographers have become less invasive and more artistic than their forefathers. A wireless mike slipped into the groom's breast pocket records the vows. Light-sensitive cameras have replaced those with glaring headlights. And videographers can zoom in on the action without being part of it.” New Jersey groom Ross Sussman, a Harvard medical student, relates in the article that Parker’s unobtrusive approach to wedding video coverage made the videographer virtually invisible, saying, “We didn't even know he was there...[his style] helped us feel like it really is our Hollywood movie.” Carley Roney, editor-in-chief of The Knot, affirms in the report that the quality of today’s professional wedding video is “miles beyond what it was just five years ago.” U.S. News & World Report turned to WEVA International to learn about advanced digital recording technology just ahead and how it will impact professional wedding videography in the future. The article states, “On the horizon are high-definition video cameras, which will lead to a “cataclysmic change,” says Roy Chapman, president of the Wedding & Event Videographers Association. Videographers will be able to pull high-quality stills from video and manipulate them digitally. And the vivid almost 3-D picture will make your wedding something “cinematic,” Chapman says.” The article is posted on the U.S. News & World Report website. The magazine article (print version) also refers brides to www.weva.com for help in finding a professional videographer for their wedding. With a circulation base of over two million readers, U.S. News & World Report ranks as one of the nation’s top three weekly news magazines. February 28, 2005

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